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Using email to market your product
Email is the most cost effective way to increase the market for your product. If you send emails to thousands of companies from the bulk mail lists available, only 1- 2% may respond, but if you send emails to 50 companies from a carefully selected list, more than 50% could reply back.
However in a few years time, this cost could increase drastically as email service providers & ISPs will try to cut down on commercial email. Millions of email addresses are available for less than US$50 dollars and since ISP charges are fixed, irrelevant emails are sent by automated software at almost no cost. The receiver of the email wastes time separating & deleting the junk emails, which reduces the usefulness of email as a means of communication.
These email addresses are usually gathered when you post your trade lead /offer at websites .(When you post your buy /sell offer at any website, be ready to receive offers for transfers millions of dollars from corrupt dictators & spend time deleting them.)
By using our lists of buyers, importers, dealers, distributors & agents now, you can expand the market for your product and ensure that you do not receive junk email. A few points to be considered while using email for product promotion are:
We will send a short introductory letter by email about your company & product to each buyer
Please type the correct email address exactly as provided by the us. Every email address is unique and change of even a single character will result in the email going to the wrong address or bouncing back.
Ensure that the reply to address is correct. We have received several emails from buyers who ask us for the suppliers correct email address after receiving a email from suppliers .
The subject of your email should be specific to your product. Due to the large number of viruses on the internet, many anti-virus software used by email servers are automatically deleting all emails with subjects like Hello
Please note that all emails from some of the largest Indian ISPs are blocked by a large number of email services worldwide. Your email will bounce back with an error message, even though the email address is perfectly valid! Details of the Indian ISPs , email services & how to bypass this problem will be provided to subscribers . The email servers of the ISPs have a fixed IP address and a virus on a single user's PC will result in all ISP users email bouncing. B2B Internet usage in India
Do not send attachments/ pictures initially, include a link to your website. Many email systems directly delete emails with large attachments automatically, due to virus problems. You can build your our website in a day for less than US$35 / Indian Rs 1500 a year . More details
In case you do not receive a response, send a reminder letter after a week to check if your letter has reached the recipient.
Avoid sending letters on holidays for the particular region. If the recipient has a lot of mails , he/she may not pay much attention to your mail or the mailbox may be full. For example, for recipients in Europe & America send mails on Tuesday to Thursday. The weekly holiday for Middle Eastern countries is on Friday & for Israel on Saturday
Keep the recipient informed about changes in your email address. You may not get a reply immediately, but the recipient could need information about your product after a year!
It is advisable to provide at least 1 or 2 alternate address. Based on our experience, most
email servers are not 100% reliable due to software problems, viruses, hackers, etc.
If an alternate email is provided, you can get at least 1 copy of the reply
If you have any other suggestions/ feedback about using email for business correspondence we will be happy to hear from you. Email
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